AI-Driven

Customer segmentation models

Goal

Create a set of models that effectively group customers according to different metrics and data points.

From Art to Science​

Designed a custom pipeline in Spark with fast data ingestion and processing
Ensure that data will arrive on time and of high quality
Developed custom evaluation metrics that will outperform the existing performance of marketing campaigns
Applied Bayesian hyperparameter search for parameter tuning

Results

Used a minimalistic approach when choosing the number of features, while keeping high performance at the same time
Successfully deployed models to production with performance monitoring
Increased both clients’ and customers’ satisfaction

The successful implementation of these models has allowed us to better understand the customer base, tailor our services to meet their unique needs, and ultimately, drive business growth.

Explore our site to learn more about how our cutting-edge customer classification models can revolutionise your business.

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